Tone blonde hair in an instant. Instantly cleanse your blonde and pre-lightened hair to neutralise unwanted yellow tones with our concentrated blue-violet pigment-infused formula.
Contains Baobab Protein, Chamomile and Wine Extracts to enhance gloss, provide UV sun protection and brighten blondes.
It is recommended to wear gloves as temporary staining of hands can occur due to the strong deposit of colour.
Directions: Massage into wet hair, comb through and leave on for desired time, rinse thoroughly and follow with Illumin8 Toning Conditioner.
Honestly I've only tried a few toning products and this by far is the best on the shelf. Highly recommend. My hair always looks and feels smooth, shiny and healthy and smells amazing. Definitely worth it!
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Annalyse Salmon
THE BEST PURPLE SHAMPOO
Absolutely love this product! It tones my hair perfectly and smells amazing, it doesn’t leave my hair feeling dry either which is a huge bonus!
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Nerida Shaw
the BEST purple shampoo!
I swear by this stuff, i used to use fanola but it was too drying so was recommended this and it is amazing! Even stronger and feels ways softer on my hair!